Operators who use Zoho every day — not consultants who install it and disappear.
Liquid CRM Solutions is the CRM and marketing-automation arm of Mittkin LLC. We’ve been running Zoho One in production since before AI was a buzzword — and we still run our own business on it.
Most Zoho consultants will sell you a 200-hour implementation, hand you a binder, and vanish. Six months later your team is back on spreadsheets because the system was built for someone else’s workflow, not yours.
We took a different path. We’ve been operators in the consulting space for years — running pipelines, chasing renewals, sending invoices, writing follow-up emails. So when we configure Zoho for your team, we’re not guessing. The thing we set up for you is the thing we already use ourselves.
We focus on small B2B consulting firms because that’s the ground we know. Long sales cycles. Relationship-driven. Every contact matters. The CRM has to model the whole engagement — not just a pipeline of names.
In 2024 we added applied AI to the stack — lead scoring, follow-up drafting, meeting-note summarization — through our sister studio, Liquid AI Solutions. That’s the part where AI sharpens the workflow without taking over.
Four things you can count on.
Operators, not consultants
We run a consulting business on Zoho One. If we recommend a workflow, it's because we use it.
Small firms, deep work
We don't try to be everything for everyone. Small B2B consulting firms get our full attention.
Honest scope
If Zoho isn't the right answer for you, we'll tell you on the discovery call. No upsell, no scope creep.
Boring on purpose
Most of what saves teams time isn't exotic — it's the automation already sitting unused inside your Zoho subscription. We turn it on properly.
CRM is one half of the story. AI is the other.
Custom AI agents, chatbots, configurators, and SaaS products from our sister studio. Same operators, different surface area.
Want to know if we’re the right fit?
A free 30-minute call. We’ll ask about your business, your stack, and what’s broken. We’ll tell you honestly whether Zoho — or us — is the right answer.